1. Is TikTok right for you?
TikTok suits brands with something to show: products, places, processes, transformations or personality. It tends to skew younger, so check that your customers are there before you commit.
2. Hook in the first seconds
People decide almost instantly whether to keep watching.
- Open with the result, the problem or the most surprising image.
- Keep it short and cut anything slow.
- Add on-screen text so the point lands without sound.
3. Make it feel native
Polished TV-style ads often feel out of place on TikTok. Vertical, phone-style video with real people, real work and current formats usually feels more at home, while still matching your brand.
4. Keep a rhythm
A steady posting rhythm teaches you what works faster than occasional big productions. Reuse the formats that perform and drop the ones that do not.
5. Work with creators
Creators already have the attention of the audience you want. Choose ones whose followers match your customers, agree clearly what will be shown, and let them keep their own style.
6. Ads and measuring
TikTok ads place your video in the feed for an audience you choose. Start small with your best-performing videos, then watch views, profile visits, website visits and messages, and judge it by enquiries and sales.